iProspect is lending its performance media chops to social enterprise MOOD tea ahead of an upcoming campaign in May, and is calling on support from the advertising industry for media donations and integrations.

The partnerships will see the dentsu agency support the brand from a strategic business level through to media partnerships, building the brand's salience and drive retail distribution and purchase.

"As a business iProspect is focused on driving accelerated growth for our clients through our performance mindset. Core to our culture and values as a team is to be a force for good, with our entire team galvanised in their desire to use the power of our industry to drive real societal change. We felt there was no better opportunity for us to realise this ambition, which is why we have partnered with MOOD tea," said iProspect Managing Director, Marcelle Gomez.

MOOD tea, since its inception in 2021, has funded 12 programs, providing over 2,025 young people with essential tools and skills to manage their mental health.

MOOD tea General Manager, Rachel Troy, said: "Its desire as an agency to do good in the world makes us a perfect team as we look to harness the power of the broader advertising industry to make a difference to youth mental health and leave the world a better place than we found it," she said.

Troy extended gratitude to all agency, production, and media partners who have supported MOOD tea since its inception. "The support has allowed us to drive very real action for young people struggling with mental health and we cannot wait to see what we can continue to achieve."

iPropsect is requesting that businesses looking to participate in the campaign contact iProspect's Luke Amasi or Vera Manalac.

MOOD tea works with other agencies within the dentsu group, including Dentsu Creative, which contributed to the brand's 2023 campaign.