Digital Asset Management (DAM) software provider, Canto, has selected Sydney as the location for its Asia-Pacific (APAC) hub. The move is part of the company's strategy to service its growing client base and scale up operations in the Australia-New Zealand market.

Canto currently serves 3,000 customers globally, including prominent Australian companies such as Ramsay Pharmacy, Journey Beyond, Charles Darwin University, and Cotton On Foundation. The company's software integrates with tools commonly used by marketing and design teams, including Adobe Creative Cloud, Office 365, WordPress, and Figma.

One of Canto's latest product features, AI Visual Search, uses artificial intelligence to help users locate imagery, video, and other visual assets. The company has seen robust year-on-year growth in the APAC region, with new customer growth reported at 163%.

To spearhead the increased A/NZ presence, Freddie Rumsey has been appointed as Canto Lead for APAC.

"The investment in Australia and local data centres, and our growing regional support underlines our commitment to make the ANZ region a core market for Canto," said Rumsey.

Canto has a longstanding partnership with A/NZ-based DAM experts, databasics. Ricky Patten, Director and Founder of databasics, expressed enthusiasm for the expansion.

"This expansion is an exciting step in our shared journey and will enhance our partnership. Canto’s global expertise combined with databasics’ local service excellence and deep market knowledge offers an unparalleled DAM experience to our clients.“

Canto's corporate headquarters is located in Atlanta, with offices in Berlin, Germany, and a regional hub in Sydney, Australia.