CRM Strategy, an Australian provider of customer relationship management solutions, has partnered with US-based Arcalea, the creator of marketing analytics platform Galileo. The partnership will allow CRM Strategy to integrate Galileo into its service offerings, enhancing its analytics capabilities.

Galileo's features include AI-driven insights, comprehensive customer journey mapping, and cookieless tracking technology.

"The collaboration with Arcalea introduces Galileo's advanced capabilities to our toolkit, enabling us to provide our clients with more precise and effective marketing strategies," said CEO of CRM Strategy, Brett Cruickshank.

The introduction of Galileo into the Australian market comes at a time when local companies are under pressure to utilise AI and shift towards more targeted and effective marketing practices. Following the launch in Australia, Arcalea plans to continue its global expansion, with new partnerships in Europe and South America slated for 2025.

CRM Strategy has a history of delivering tailored marketing and CRM solutions, and is known for its technological integration and customer-centric marketing strategies. Arcalea, based in Chicago, USA, is dedicated to enhancing the effectiveness and efficiency of marketing strategies worldwide through its innovative approach to data analytics and customer insights.