New Zealand-based marketer, Hamish Smith, has launched Pretty Good, a new brand a media solutions business pitched as offering "affordable, transparent and unbiased" marketing solutions to small and medium businesses (SMEs) in the Australasian market.

The former CMO of New Zealand digital out of home business, LUMO, Smith's vision for PrettyGood is to reset the media and branding landscape by delivering honest results without corporate jargon.

"We believe there’s a better way of doing business in the media and marketing world. Technology has commoditized a significant part of the brand and media function, but the time and resource this frees up allows for creative problem solving. PrettyGood is here to unlock that opportunity, by showing SME’s how to get more for your money. With affordable, transparent, and effective brand and media solutions," said Smith.

Smith will draw on his experience at LUMO, which gave him insights into the media ecosystem and how SMEs could leverage traditional media channels beyond digital platforms to make an impact. SMEs make up 97% of all businesses across both New Zealand and Australia, to forming a significant part of the economies of both countries.

"We believe there’s a better way of doing business in the media and marketing world. Technology has commoditized a significant part of the brand and media function, but the time and resource this frees up allows for creative problem solving. PrettyGood is here to unlock that opportunity, by showing SME’s how to get more for your money. With affordable, transparent, and effective brand and media solutions," says Smith.

With a for-good positioning, the company will direct a portion of its proceeds towards community causes, starting by donating $5000 to the Kindness Collective.

"We're grateful to have worked with Hamish across our outdoor marketing strategy for three years, and we're stoked with the support, and the results. Hamish's desire and drive to be led by purpose means he's got the best interest of our organisation and the people we serve at heart. It's not often you find someone with both the skills in marketing and the will to make meaningful change, so we love working with Hamish and know Pretty Good will be a huge success," said Kindness Collective CEO & Founder, Sarah Page.

PrettyGood launches with a stable of foundation clients across technology, media and FMCG sectors.