Cashrewards is on the lookout for a new Chief Marketing Officer (CMO). Former CMO Nicole Bardsley moved across to Uber in March this year to head up the marketing function.

According to a LinkedIn post by Cashrewards CEO Anthony Seymour-Walsh today, the new CMO will be tasked with leading the company's marketing and digital teams, playing a pivotal role in shaping the future of Cashrewards. He said the move comes as part of the company's ambitious plans to revolutionise the cashback landscape in Australia.

"Our CMO will be a key part of our ELT and help shape the future of Cashrewards, including our new retail media offering, Circuit. This is a great opportunity for a leader who loves seeing people grow, being bold, giving back and contributing to a noble cause, particularly our incredible partnership with the Starlight Children's Foundation."

The job ad describes the role as a pivotal one on the Executive Team and says the successful candidate will be responsible for shaping the organisation's marketing strategy, planning marketing investment, driving customer acquisition and retention efforts, and overseeing the execution of all marketing campaigns and initiatives.

According to Cashrewards, "The CMO plays a critical role in driving business growth, building brand value, contributing to revenue growth and achieving business objectives. As the voice of the customer on the executive team, the CMO is responsible for shaping the ideal customer experience and identifying insights to continually evolve and enhance the product experience for both members and merchants."