oOh! Media has appointed Prue Cox to the newly created role of Group Director - Data, Solutions and Digital Sales.

Cox, who has previously worked at News Corp, LinkedIn and Pacific Magazine, will be responsible for client acquisition, retention, development, and market expansion. She will also help transform the way oOh! sells, with a greater emphasis on programmatic and data-led planning and reporting.

Cox will report to Chief Revenue and Growth Officer, Paul Sigaloff, and will lead a team of solutions and digital strategists to leverage oOh!’s exclusive out of home data agreement with Unpacked by Flybuys and partnership with Westpac DataX. These partnerships tap into weekly consumer behaviour across more than 12 million transacting customers across 800 buyer segments.

"oOh! continues to invest in pioneering solutions that enable agencies and advertisers to optimise their media spend through unrivalled and accurate audience targeting and reporting on attributable outcomes. Our major new data agreements, programmatic expansion and broader digital evolution will set the business up for future growth. Prue’s extensive experience, track record in driving impactful outcomes and building effective teams, make her ideally positioned to head this critical new role. I want to welcome her to oOh!" said Sigaloff.

Cox brings over two decades of experience in global, multinational, and start-up environments, starting her career at tech giants Yahoo! and MSN. She joins oOh! from LinkedIn where she was the director of enterprise sales, leading the enterprise segment across APAC.

"The innovation being driven in out of home presents significant opportunities for advertisers to harness new data and tech capabilities. oOh! is at the forefront of these developments and I look forward to working with the team to realise this potential for the benefit of our advertisers and to make their brands unmissable," Cox said.

The appointment of Cox follows the acceleration of oOh!’s programmatic offering, with Georgie Fox recently joining the business as Head of Digital Sales to lead the programmatic sales team.