Uber One has launched a new campaign featuring former tennis superstar Andre Agassi. The campaign, created by Special, plays on Agassi's famous mullet, which he no longer sports, and the savings he enjoys from his Uber One membership. The campaign includes a film where Agassi is in a stadium full of mullet-wearing fans and receives a notification about his Uber One savings.

Uber's creative campaigns have previously featured tennis stars such as Serena Williams and Rafael Nadal. David Griffiths, Head of Marketing Uber ANZ, states the campaign aims to show that Uber One membership is not disappointing and expects it to lead to more mullets appearing in sports clubs and workplaces in 2024.

"When I first heard about the mullet joke I knew it would land well because I was familiar with Uber’s creative campaigns featuring some of my tennis contemporaries like Serena Williams and Rafael Nadal,” said Andre Agassi, “My family and I are frequent users of Uber and Uber Eats, so I was happy to work with their team and be part of this campaign.”

James Sexton, Special Uber APAC Creative Director, says the campaign highlights that while life has disappointments, Uber One savings are not one of them. “Life’s full of disappointments, a first date, the ending of that TV show, the adaptation of your favourite feline based theatrical show, or simply that mullets are back and the majestic mullet you had in your prime is long gone; luckily for Andre and all Aussies, Uber One savings are definitely not disappointing.”

To celebrate the campaign launch, Uber One members can get free electric vehicle rides to the Melbourne tennis precinct for the next two weeks in partnership with Kia. The campaign will run across TV, BVOD, online video, OOH, radio, social and owned channels.