'Too good to turn down': Dentsu hires ARN’s Anthony Bartram to lead investment

News 18 Jan 2023 - 1 min read

'Too good to turn down': Dentsu hires ARN’s Anthony Bartram to lead investment

By Staff writer

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Tags: Dentsu

Dentsu has hired Anthony Bartram to lead investment across its media agency units. He starts next week.

Dentsu has hired Anthony Bartram to lead investment across Carat, iProspect and Dentsu X.

The former ARN agency partnerships boss starts next week and bolsters the Dentsu’s media capability as CEO Danny Bass builds out a team, with Fiona Johnston and Ben Sheppard recently recruited and Mel McDonald promoted to Chief Commercial Officer.

“2023 is shaping up to be a year of equal part challenge and opportunity given well documented macro-economic headwinds, the lingering effects of the pandemic and evolving patterns of media consumption,” said Bartram, who aims to guide clients through the shifting media environment.

The opportunity to join the holdco, he added, was “too good to turn down”.