Aviiana, a new wellness platform targeting women over 40, has been launched by founders Ali Daddo and Mary Doube. The platform aims to redefine the narrative around perimenopause and menopause, providing comprehensive support and resources for women navigating these life stages.

Aviiana includes a content arm and an e-commerce platform, partnering with over 30 leading retail brands such as Retreatment Botanics, Balmain Hair, Figur by Jules Robinson, Menopod, Nature’s Help, Get Frenchie, SKIIN, SWIISH by Sally Obermeder and Vanessa Megan. The platform will feature expert advice and resources on topics like nutrition, fitness, mental health, and intimacy, a Peri/Menopausal Wellness Program, community support and engagement opportunities, health support and hormone-balancing supplements, and skincare solutions.

"At Aviiana, we understand that menopause and perimenopause are not just physical transitions, but profound life experiences that deserve compassion, support, and empowerment. Our mission is to provide women with the resources and support they need to navigate this chapter of life," said Ali Daddo, Co-Founder of Aviiana.

The platform also offers a 'Get Strong Get Rewarded' program, a dedicated loyalty program and retail discounts for women dedicated to their health. In the coming months, Aviiana plans to announce a portfolio of advice and expert support from a range of healthcare professionals.

“Aviiana is the culmination of our shared vision to redefine the narrative around menopause and perimenopause by creating a supportive and empowering community where women can embrace this transformative phase of life to reclaim power, celebrate resilience, and embrace the beauty of this special journey," said Mary Double, Co-Founder and CEO of Aviiana.

Derived from Sanskrit, meaning 'Strong and Powerful' woman, Aviiana also plans to launch a telehealth service for guidance and treatment for a broad range of symptoms associated with hormonal changes through peri and menopause.

This new platform aims to provide a comprehensive and supportive space for women navigating these significant life transitions.