The In-House Agency Council (IHAC), in partnership with lution, will host the 2024 IHAC Connect In-House Agency Summit next month, with a program dedicated addressing the challenges and opportunities faced by in-house and hybrid agency teams.

The summit will feature keynotes from influential brands such as Activision Blizzard, Canva, Howatson & Co, and Commbank. Topics of discussion will include strategies for driving growth in competitive markets and attracting top talent in-house. The event will take place in Melbourne and will also feature an international keynote from Claire Nance, Head of Global Gaming Business Success Strategy at Activision Blizzard.

Other speakers include Sarah Hetherington from Commonwealth Bank, Cat van der Werff from Canva, Ben Oliver from Treasury Wines, and Georgie Bugelly from Asahi. Lution’s Nick Thomas and Tim O'Neill of Time Under Tension will provide insights on AI integration, while recruitment experts Lea Walker and Ryan Kelly will share strategies for attracting top talent in-house.

CEO of lution and Executive Chairman of IHAC, Chris Maxwell, said: "We’re delighted to bring back the Summit for a second year, after delivering a hugely successful inaugural event last year. The trend towards in-housing and hybrid agency models is only accelerating, and the IHAC Connect Summit is established as the region's premier event for those working in or considering these models. It’s an invaluable opportunity for the industry to share best practices, gain new insights, and connect with peers from leading brands like Asahi, Honda, Sportsbet, Foxtel, Bank of Queensland, and many more."

Partner and Chief Strategy Officer at lution, Nick Thomas, said: "As Australia’s leading experts in in-house and hybrid agency models, lution is thrilled to partner with IHAC for this summit. This event brings together our partners and the IHAC community to exchange insights on the benefits and challenges of running successful in-house or hybrid agencies. We welcome all client-side marketers who are keen to explore these models as a way to enhance effectiveness, drive efficiency, and build internal capabilities."

The conference is free to attend for IHAC members and client-side marketers interested in exploring the in-house or hybrid agency model. IHAC Connect will be held on the 11th of September at The Timberyard, Port Melbourne from 8:30-5pm.