Marketing mix modelling outfit Mutinex has published its inaugural Marketing ROI Index Report, revealing that marketing investment has been flat since 2021.

"That won’t come as a surprise to marketers. They’ve been telling us for some time that their budgets are down," said Mutinex CEO and founder Henry Innis. "What’s great about this report is that it’s not based on survey data, it’s based on real investment patterns that we’re seeing in market. Hard data doesn’t lie."

The report aims to shed light on the current state of marketing ROI, pulling together a comprehensive analysis of over $2 billion in marketing investment.

The findings indicates that marketers are struggling to maintain ROI on their marketing investment, with traditionally high return periods such as the Christmas/New Year period not performing as well year on year.

"I think we’re seeing some very tough conditions in market at the moment. With budgets flat, marketers are effectively doing more with less to even keep that ROI where it is," said Innis.

Head of Marketing Science at Mutinex, Will Marks, said: "There’s a couple of things marketers need to review that might help them get out of this nose dive. A combination of truly understanding revenue drivers alongside an analysis of flighting and channel mix can really help marketers to understand where they can squeeze just a little bit more juice out of the budgets," Marks said.