Regional Development Australia (RDA) Riverina has launched a new online platform, Country Change, aimed at providing insights into the Riverina and Murray regions of New South Wales. The website is designed to attract potential relocators and new residents by providing information about job opportunities, housing affordability, schools, and lifestyle in these regions.

Key features of the website include real-life case studies, video tours, interactive maps, and contact details for personalised assistance. The Country Change program, initiated by RDA Riverina in 2009, has undergone a full makeover, including a rebrand, website redevelopment, and the launch of a new version of the Country Change magazine.

Previously covering only the Riverina region, the program has now expanded to include the Murray region, thanks to funding and collaboration with RDA Murray. The Country Change program is a joint marketing effort between RDA Riverina, local governments, and other partners like Committee4Wagga, aimed at addressing workforce development in the region.

The program works alongside other RDA Riverina projects, including Jobs Riverina Murray, The Welcome Experience Griffith, and the NSW Growing Regions of Welcome pilot. RDA Riverina is a leading organisation dedicated to promoting economic development and prosperity in the Riverina region of New South Wales.

Rachel Whiting, CEO at RDA Riverina, said, "Country Change is a testament to our commitment to showcasing the incredible opportunities and lifestyle offerings available in our regions. Whether you're seeking a career change, a better quality of life, or simply a change of scenery, our website is your ultimate guide to exploring the endless possibilities awaiting you in the Riverina and Murray."

Edwina Hayes, CEO of RDA Murray, echoed these sentiments, stating, "Country Change represents a pivotal step forward in our efforts to showcase the diverse opportunities and vibrant communities within the Murray region. This collaboration with RDA Riverina underscores our shared commitment to fostering economic growth and attracting talented individuals to our region. With the expansion of the program and the launch of this innovative website, we are excited to welcome prospective relocators and new residents, inviting them to discover the boundless potential of the Murray region."

Maryanne Graham, Executive General Manager – Corporate & Stakeholder Affairs, Transgrid, a partner of RDA Riverina, expressed her support for the initiative, saying, "As a partner of RDA Riverina, Transgrid is proud to support initiatives like Country Change that drive economic development and prosperity in regional NSW. Through our strategic partnership, we are committed to empowering communities by facilitating access to valuable resources and opportunities."