BMF, the Australian creative agency, has announced a series of promotions within its creative and innovation teams. Tom Hoskins and Dave Roberts have been elevated to the roles of Group Creative Directors. Both Hoskins and Roberts have been instrumental in leading several major campaigns and will share roles and responsibilities in their new positions.

Hoskins joined BMF in 2021 and has since led several significant campaigns, including the Australian Government account and behaviour change campaigns such as 'One Talk at a Time' and 'Fight Cybercrime in your Downtime'. Roberts, who joined BMF in 2019, has delivered award-winning campaigns including a series of children’s books for Murdoch Children’s Research Institute and 'Baked into Australia' for Tip Top. Roberts was also named AWARD School co-tutor of the year (NSW) and mentor for the inaugural D&AD Shift program.

Alex Derwin, Chief Creative Officer at BMF, praised the pair's contributions, stating, "Tom and Dave’s exceptional talent, unwavering dedication, and creative leadership has had a profound impact on both the creative output of our business and that of our clients’. They have a proven track record of creating long ideas that shift perceptions, change behaviour, and resonate in culture. They are the definition of true BMF-ers, and I’m thrilled to see them get this much deserved recognition."

In addition to Hoskins and Roberts, BMF has also promoted Josie Fox and Harry Stanford to Creative Directors. Fox and Stanford joined BMF from Special in 2021 and have won several awards including Mumbrella’s TV Ad of the Year and 2023’s highest-awarded Retail/Etail Effie and Short-term effect Effie.

BMF is also strengthening its innovation offering with the promotions of Kiah Nicholas, Emily Field, Lisa Down, and Leila Cranswick to Innovation Leads and Associate Creative Directors.

Tara McKenty, Chief Innovation Officer, commented on the promotions, "With the well-deserved promotions of Josie, Harry, Lisa, Leila, Kiah, and Emily, there’s no doubt we're amplifying our creative firepower and robust innovation offering, which this team has been instrumental in building.