The Australian Women's Weekly, managed by Are Media, launched its inaugural 'Walk with The Weekly' health and wellbeing campaign in September 2024. The campaign, sponsored by Priceline Pharmacy and endorsed by TV and radio star Chrissie Swan, aimed to encourage people to walk for 30 minutes a day to enhance their physical and mental health.

Over 3,900 individuals, aged between 16 and 80, from Australia and New Zealand participated in the campaign, logging a total of 1,042,486 minutes of walking in September. According to Roy Morgan research, walking is the most popular form of exercise in Australia, with almost 8.5 million women, or three-quarters of the female population, participating.

"We are very proud of this campaign, which was all about helping our readers become healthier and happier, while at the same time building on The Australian Women's Weekly community," said Sophie Tedmanson, Editor of The Australian Women's Weekly. She further added, "Walking is a fantastic way to stay fit and healthy, so hitting our target of one million minutes walked - the equivalent of 16,700 hours, or 694 days - was an amazing and very rewarding result."

The campaign was launched at the inaugural The Australian Women's Weekly Health Summit in Sydney on 31 August 2024, which was also sponsored by Priceline Pharmacy, with Jean Hailes and McKenzie's Foods as supporting sponsors.

Corrina Brazel, Wesfarmers Health Head of Retail Marketing, commented on the campaign's alignment with Priceline Pharmacy's mission. "This campaign has been the perfect fit for Priceline Pharmacy. We always have a huge focus on encouraging Australian women to take steps to proactively manage their health, and in this case - they've taken one million of them! Walking has tremendous health benefits and clocking up one million minutes of walking in September is a remarkable feat."

The Australian Women's Weekly Health Summit is also set to return in 2025, providing another platform for health-focused campaigns that encourage Australians to take proactive steps towards improving their wellbeing.