Nine Entertainment is off to a good start for the first event of its eight-year broadcast deal with the International Olympic Committee, already driving $135 million in advertising revenue for the upcoming Paris Olympic and Paralympic Games.

Speaking to the Australian Financial Review, chief executive Mike Sneesby insisted that the first event of the media company's Olympic bet would turn a profit.

"We've now written $135 million of revenue across the Olympic and Paralympic Games. From a revenue point of view, that now guarantees that Nine will be profitable on the Paris Olympic and Paralympic Games," he told the AFR.

"We're taking into account all costs of the games, the production, the rights' acquisition costs and all other associated costs involved."

Nine paid $305 million last year to secure the exclusive rights to broadcast the next five Olympic Games on its Nine Networks and Stan assets, starting with this year's Paris event, and continuing through to Brisbane in 2032. The deal also includes the 2026 Milano Cortina Winter Olympics and the 2030 Winter Olympics.

The business, which also owns radio stations including 2GB and 3AW Melbourne, mastheads including The Sydney Morning Herald, The Age, and The Australian Financial Review, has offered advertisers package across its entire network of assets.