Global ad effectiveness grandmaster Peter Field on Australia’s big problem with ad spend and GDP and why B2B marketers could be powering ahead of their consumer marketing peers in driving short and long-term growth through Covid

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Episode 56 15 Jun 2020 - 42 min

Global ad effectiveness grandmaster Peter Field on Australia’s big problem with ad spend and GDP and why B2B marketers could be powering ahead of their consumer marketing peers in driving short and long-term growth through Covid

By Paul McIntyre - Executive Editor

Australian marketers could be showing "signs of panic” if sobering new analysis from Peter Field and The Communications Council is right. What’s more, B2B marketers here could be powering ahead of their consumer marketing peers in reassessing short-term tactical marketing to longer-term brand building to drive growth. LinkedIn’s Prue Cox joins Comms Council CEO Tony Hale and Peter Field for a conversation that captures the Australian conundrum. And a way out.

Global ad effectiveness grandmaster Peter Field on Australia’s big problem with ad spend and GDP and why B2B marketers could be powering ahead of their consumer marketing peers in driving short and long-term growth through Covid

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