Netball WA has appointed 303 MullenLowe Perth as its lead brand strategy partner and tasked the agency with developing an organisation-wide brand definition and related value propositions for the Netball WA portfolio.

This strategy will guide the future direction of all brand expression and stakeholder communications for Netball WA. This marks the first time 303 MullenLowe has partnered with Netball WA.

The partnership will encompass all aspects of the organisation, including West Coast Fever and Shooting Stars. Netball WA joins a growing list of clients that have benefited from 303 MullenLowe's Brand Strategy capability.

"What started out as a conversation regarding a refreshed commercial and consumer strategy, quickly turned into the desire to redefine a broader strategy that would ultimately underpin all of the decisions that would be made in that space," said Chief Strategy Officer, 303 MullenLowe Perth, Matt Oakley.

General Manager - Commercial, Media, Marketing and Events, Netball WA, Stu Gilsenan, expressed his anticipation for the partnership. "Everyone at Netball WA, West Coast Fever and Shooting Stars is really looking forward to working with the team at 303 MullenLowe to develop our master brand strategy," he said.

"We've identified the need to develop a cohesive strategy which links our three growing brands and we cannot wait to see what 303 MullenLowe can develop to help us inspire and grow the next generation of netballers and netball fans across the State."

Oakley said having a clear vision for, and an understanding of how your brand connects with its target audience is the foundation for any organisation.

"Development of a clearly defined Masterbrand is an important way for any business to make more informed decisions when it comes to everything, whether that's future partnerships, how a brand expresses itself or even the people they hire. Netball WA in its many forms makes an impact across the State, and we want to galvanise the organisation behind a common understanding of just what that is," he added.