Full-service communications agency, iD Collective, has announced the addition of Elm Lifestyle, a Victoria-based fashion brand, to its client roster.

Founded in Ocean Grove in 2012, Elm Lifestyle's products are available in 32 boutique stores under their brand and over 300 stockists across Australia and New Zealand. This partnership marks a significant moment for Elm Lifestyle as it embarks on a comprehensive PR strategy.

The PR strategy includes tailored media placements, proactive media engagement, and fostering influencer relationships. iD Collective aims to enhance Elm Lifestyle's brand visibility and foster organic growth.

"We’re thrilled to welcome Elm Lifestyle as the newest addition to our expanding family of fashion & lifestyle companies. Their commitment to high-quality, accessible fashion perfectly aligns with our vision," Executive Director at iD Collective, Amanda Booth, said. "We’re excited to leverage our communications, PR, and influencer marketing expertise to propel Elm Lifestyle to even greater success."