Global digital agency, DEPT, has struck a partnership with social media management platform, BIGR Social, to develop an AI-driven mobile application aimed at automating social media management for small businesses.

The application, set to launch in early access in May 2024, will utilise BIGR Social's AI to analyse a business's existing online presence and automatically generate personalised posts, including captions, images, and hashtags, scheduled for optimal platforms, days, and times.

The AI will adapt to the tone of voice of each business, based on information it learns from the business website and any existing social posts. In the initial stage, the AI will not generate any visual content, instead using images that already exist on the business website or socials, or prompting owners to take images similar to an example it provides.

"We are excited to work together to bring BIGR Social's vision to life with what feels like the perfect partners in AWS and DEPT,” said BIGR Social CEO, Chris Smith.

DEPT's expertise in digital product design and understanding of AI technologies made them an deal partner for BIGR Social. "Our team thrives working at the forefront of emerging technology and I can’t wait to see how BIGR Social is going to revolutionise social media marketing space for small and medium businesses," said Senior Account Director of Digital Products at DEPT, Chris De Vere.

DEPT is a technology and marketing services company that creates integrated digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more. Since launching in APAC in December 2021, DEPT now has over 700 employees across Melbourne, Sydney, Mumbai, Singapore, and Manila.