The University of Sydney has selected CHEP Media to handle its media planning and buying services, following a competitive pitch. The partnership aims to elevate the University's brand profile and drive recruitment for its undergraduate and postgraduate offerings.

CHEP Media will support the University of Sydney with an integrated, whole-of-university media strategy focusing on Australia and key markets across the Asia-Pacific region. The partnership aims to navigate the highly competitive higher education sector and the new challenges it faces in terms of technology, evolving demographics, and heightened expectations for personalised service.

"As Australia’s first university, Sydney has a terrific heritage we’re really proud of, and an ambitious strategy for the future of our education and research which makes a positive impact on the world," said Chief Marketing and Communications Officer at the University of Sydney, Johanna Lowe.

Lowe expressed her confidence in CHEP Media's strategic approach. "We were impressed by CHEP Media’s strategic thinking, data-led planning and use of technology that brings this to life in a way that taps into the moments that matter most for our future students when they are choosing where to study."

Chief Media Officer at CHEP Network, Anna Cherry, also highlighted the changing landscape of higher education. "Today’s universities are paying close attention to game-changing technology, new competitors, evolving demographics and heightened expectations for personalised service."

"We are excited to partner with the University of Sydney and navigate this new environment, to build positive perceptions for the institution across the Asia-Pacific and reinforce its positioning of Leadership for Good," said Cherry.

A key element of the strategy is to reinforce the University of Sydney's positioning of 'Leadership for Good' and its commitment to making a positive impact on the world.

This appointment adds to CHEP Media's recent wins, which include Compare Club. Additionally, CHEP Network was recently appointed by the Spirit of Tasmania as its creative agency of record.