JCDecaux has unveiled a global airport programmatic digital Out-of-Home (prDOOH) trading solution. The solution enables brands and agencies to execute targeted, dynamic and contextualised campaigns across JCDecaux's Airport network globally. The global prDOOH network is facilitated through the VIOOH SSP (Supply Side Platform) and over 30 DSPs (Demand Side Platforms). Initially, the network will be available at the top 15 worldwide airports, including Sydney Airport.

"JCDecaux’s global programmatic airport solution means advertisers can now run multi-market programmatic campaigns across 15 of the world’s busiest airports including Sydney Airport. It provides brands and agencies access to more than 70 million monthly passengers and over two billion impressions across a network of over 3,000 screens operated by JCDecaux worldwide," said Steve O’Connor, CEO of JCDecaux Australia and New Zealand.

The solution provides brands and agencies access to more than 70 million monthly passengers and over two billion impressions across a network of over 3,000 screens operated by JCDecaux worldwide. Other locations include airports in the USA, major European hubs, and Asia Pacific airports.

"We are thrilled to unveil the first global programmatic DOOH offer in airports. In a period of major changes within the digital ecosystem, this pioneering offering guarantees high-performance contextualised campaigns and marks a significant milestone in the outdoor advertising industry, enabling brands and agencies to tap into the immense potential of programmatic advertising in the airport environment," said Jean-François Decaux, Chairman of the Executive Board and co-CEO of JCDecaux.

The solution was developed by the International Programmatic Council (IPC) at JCDecaux.