Cvent, a global player in the meetings, events, and hospitality technology sector, has made a strategic move to expand its trade show and conference offerings by acquiring Jifflenow, and iCapture.

Jifflenow is a B2B 1:1 and group appointments scheduling solution, while iCapture is a lead capturing solution. Both vendors are utilised by hundreds of global organisations for scheduling B2B appointments and capturing leads at trade shows and conferences.

The acquisitions are set to enhance Cvent's Event Marketing and Management platform, with the goal of helping organisations maximise trade show impact, increase the number of event leads, and better qualify and convert trade show leads. Financial terms were not disclosed.

"These acquisitions highlight our continued commitment to innovation, and we're extremely excited to welcome the teams to Cvent," Cvent's CEO, Reggie Aggarwal, stated. "We’ve known and respected Hari and Brady since the inception of both Jifflenow and iCapture, and we are extremely excited to welcome their teams to Cvent."

CEO and Founder of Jifflenow, Hari Shetty, expressed his enthusiasm about the acquisition, looking forward to continuing their mission as part of Cvent.

"Last year, we unveiled an expanded partnership and integration with Cvent, and today’s announcement is an exciting evolution of our relationship," he said.

President and Co-Founder of iCapture, Brady Roberts, emphasised the importance of capturing high-quality engagements at trade shows and conferences, a goal that aligns with Cvent's vision.

"With organisations investing more in trade shows to reconnect with customers and prospects, now’s a great time to join the Cvent team and add our best-in-class solutions to their platform," he said.

The newly enhanced trade show and conference solutions will be showcased at Cvent CONNECT 2024, the company's user and industry conference, to be held in June in San Antonio, Texas.

As of December 31, 2023, 25-year-old Cvent boasted over 4,800 employees and approximately 22,000 customers worldwide.