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A new role to fill,
Content growth for Coles to build,
Bradley fits the bill.
Medium Rare appoints Claire Bradley to drive Coles' content strategy
Medium Rare Content Agency has appointed Claire Bradley as the general manager of the Coles account. Bradley will be tasked with developing content that fosters growth and engagement across both owned and paid channels for Coles.
Bradley joined Medium Rare last year in a consultancy role, following an almost two-decade-long stint at News Corp Australia. During her tenure at News Corp, Bradley held positions such as general manager of commercial content production, head of content at Suddenly content marketing agency, and publisher of the company’s homes portfolio, including Vogue Living.
"I’m passionate about the journey Coles is on to help Australians eat better every day. Working on such an iconic Australian brand, supported by the best content team in the business, means it’s going to be a very exciting place to be," said Bradley.
Medium Rare has been producing content for Coles for the past 10 years, starting with a magazine that is now read by more than 5 million Australians each month. The scope of work Medium Rare does for Coles has expanded over the past decade to include content strategy and insights, digital content, video, and social.
Medium Rare Managing Director, Nick Smith, said: "We’re excited to be working with Coles to enhance and amplify their customer content experience. Medium Rare is uniquely placed because we can offer clients a world-class level of food expertise, content production and strategy across a broad range of channels, both owned and paid."
Bradley is expected to make several key appointments to her team as the partnership between Medium Rare and Coles continues to evolve and move into the next phase of growth.
"We are thrilled to officially welcome Claire to the Coles team. She has been key in building our new content operating model. We have worked with Medium Rare for the past decade and as we continue to expand our partnership, Claire is the perfect choice to execute our content marketing vision and future growth strategy," said Coles General Manager Brand, Digital and Media, Kate Bailey.
