Jack Nimble, the Australian digital agency, has launched a new service named Nimble Creators. The service aims to provide a more collaborative influencer experience for brands. The approach involves brainstorming ideas with creators, co-directing with them on set, and co-editing in post-production.

Nimble Creators has already worked with a number of high-profile brands such as Spotify, Domino’s, American Express, LinkedIn, Netflix, eBay, SBS and Bubs Australia on more than 100 creator partnerships. The service has also partnered with influencers including Indy Clinton, Millie Ford, Jeremy Franco, Ash Wicks, Froomes, Swag on the Beat, and the Fitzy Twins.

A recent campaign with Domino’s Australia saw a significant increase in engagements, click-through rates, and return on ad spend. The campaign resulted in a 265% increase in engagements, a 167% increase in click-through rates, and a 128% return on ad spend. Following the success of the Domino’s Australia campaign, Nimble Creators is now replicating the approach for Domino’s Japan.

James McInnes, Head of Digital at Jack Nimble, said, “At Jack Nimble, we’re creators, too. But we also have an innate understanding of our clients’ business objectives and brands. We use this expertise and knowledge to partner with creators in different ways throughout the creative and production process.”

Angus Mullane, Executive Producer & Co-Founder at Jack Nimble, added, “We’ve seen firsthand the power of thinking social-first on social - that’s why we started Jack Nimble seven years ago. Today, creators are a big part of thinking social-first, and Nimble Creators is all about putting them at the forefront of our thinking because when you do it right, it delivers exceptional results for clients.”

Nimble Creators says it offers end-to-end creator services to brands, including creator identification and audience insights, creator negotiations, social-first idea development and production approach, and post-campaign reporting, data and insights.