Australian confectionary brand Darrell Lea has selected Atomic 212 to handle media planning and buying, performance marketing, programmatic and social media.

Darrell Lea, founded in 1927, is a household name in Australia, employing over 500 people across Australia, New Zealand, and the US. The company is renowned for its production of chocolate bullets, with an annual output that surpasses any other company globally.

General Manager, Marketing & Innovation, Darrell Lea, Johanna Campbell, said: "We are thrilled to be entering into a strategic partnership with Atomic 212° in media buying. Atomic 212° will help us connect with even more Australians, to tell our unique and compelling Darrell Lea story. The team at Atomic 212° have the right mix of agility, expertise and resources to support us. With their data insights, media strategy and a team who know us and our story, we will continue to grow."

Head of Client Service at Atomic 212°, Ashleigh Carter, said: "We’ve all grown up with Darrell Lea. It’s an iconic brand and a great business, and we’re very excited about continuing to drive consideration and purchase for the Darrell Lea range in stores across Australia."