EssenceMediacom Australia has successfully retained the account of Mable, a technology company that connects people seeking disability or aged care support with local independent support workers.

The account will continue to be serviced out of EssenceMediacom Sydney, led by client partner, Daniel Morgan. Morgan's team will be responsible for driving integrated media solutions to help Mable deliver marketing breakthroughs in the new communications economy.

"Our customers are so diverse and everyone's vision of independence is unique, so we had an interesting challenge to solve with our media approach," Mable's Head of Marketing and Communications, Guillaume Papillon, said. "We needed to find a way for our brand to resonate with our breadth of audiences, while effectively engaging with the right segments. EssenceMediacom impressed us with their thorough understanding of the needs of people with disability, older people and support workers."

CEO of EssenceMediacom Australia, Pippa Berlocher, expressed her delight at continuing the partnership with Mable.

"The pitch was a wonderful opportunity to demonstrate our Breakthrough process, including our insights, data-led strategy and planning capabilities. We now look forward to working alongside Mable to bring this to life, so we can continue to create meaningful connections for our audience," she said.

Disability is a key focus of GroupM and EssenceMediacom's Diversity, Equity, and Inclusion strategy. In 2023, GroupM and its agencies introduced the industry's first Disability Action Plan, providing a measurable, action-oriented framework designed to make the business more accessible and inclusive to people living with disability.