Full-service indie agency, Claxon, has promoted Jake Kay-Lawson to the position of Strategy Director. Kay-Lawson, who joined Claxon in 2017, will now report directly to General Manager, Danny Molyneux.

During his tenure at Claxon, Kay-Lawson has been a key player in driving the agency's strategic and creative output across all disciplines. He has produced notable campaigns for clients including Euka, Binance, Accor, chempro and F45.

In his new role, Kay-Lawson's immediate focus will be to maintain the agency's high growth momentum. He will be responsible for formulating, facilitating, communicating and executing strategies that drive results.

"As Claxon continues to grow, so do our people. Jake is no exception, always going above and beyond for the agency and our clients. He has consistently demonstrated exceptional leadership, strategic insight, and dedication," said Molyneux.

Before his promotion, Kay-Lawson served as Creative Director at Claxon. His career in media and marketing began in marketing and production, which led him to build his first business around YouTube channel management and optimisation.

"There are plenty of 'growth-minded' agencies out there who throw the term out as a sales buzzword. I'll forever be grateful to have aligned myself with a true Growth Agency that walks the talk by developing their client relationships, and their people," said Kay-Lawson.

The promotion is effective immediately.