Taboola has launched a new offering that connects large advertisers with a curated selection of Taboola's premium editorial partnership.

Taboola Select gives advertisers access to a highly curated subset of just 15% of Taboola’s most premium publishers, including Yahoo, Business Insider, The Associated Press and 7NEWS, to drive performance campaigns.

The product allows advertisers to tap into standalone placements on nearly every part of esteemed publisher sites, including homepages, in mid-article sections and in a new position called Featured Placements.

CEO at Taboola, Adam Singolda, said: “Taboola is giving advertisers the inventory they need, on the most trusted publishers in the world, to reach consumers.” He further added, “Reliable and effective performance advertising has always been crucial, as these types of campaigns continue to help brands stay resilient and drive results regardless of industry headwinds. Taboola Select is one of the industry’s most unique packages for large advertisers to tap into, to run performance campaigns to reach consumers at scale. We’re combining brand safe environments via our direct relationships with the world’s most premium publishers, with prominent ad placements that brands simply can’t get anywhere else.”

Taboola's AI-powered platform drives monetisation and user engagement for digital properties, including websites, devices and mobile apps. It is used by around 18,000 advertisers daily to reach nearly 600 million active users.