QMS has secured a tender with The Hills Shire Council that sees the digital outdoor company add two new digital billboards to its Sydney network.

The win follows a competitive tender process and is part of QMS' ongoing investment in the strategic expansion of its New South Wales (NSW) portfolio.

The Hills Shire is one of the fastest-growing local council areas in NSW, home to 200,000 people and includes key business districts Norwest and Bella Vista. The new QMS premium digital billboards will be positioned on key overbridge locations in Kellyville.

QMS Chief Operating Officer, Sara Lappage, said: "We are proud to be working with The Hills Shire Council to continue the expansion of our digital footprint into this largely untapped part of Sydney. We remain focused on adding only the best digital locations to our growing NSW network. Both these state-of-the-art digital assets will give advertisers a new way to reach highly sought after and growing audiences in an area that has limited digital large format opportunities."

The Hills Shire Council agreement follows QMS' recent tender win to manage and develop six key advertising locations on behalf of the Australian Turf Club.

QMS' NSW portfolio includes the market-leading, premium digital City of Sydney street furniture network. The company's key strategic priorities for 2024 include expanding the coverage and reach of its network, with two-thirds of its development plans focused on the Sydney market.

QMS is also the official outdoor media partner of the Australian Olympic Team for the Paris 2024 Olympic Summer Games, the Paris 2024 Paralympic Games and the Milan-Cortina 2026 Olympic Winter Games.