Menulog has launched a new outdoor campaign that plays off the highly publicised feud between rappers Drake and Kenrick Lamar.

As the heavyweights continue to deliver blows via diss tracks, Menulog has used the opportunity to weigh in on the 'beef'. 'More beef than Kenrick and Drake,' reads the creative.

Head of Brand and Media at Menulog, Fiona Bateman, said: "The Menulog brand has always had roots in hip-hop. So we thought we’d have a bit of fun setting the record straight. Drake and Kendrick might be having beef but Menulog can deliver it to your door."

The campaign was created by Thinkerbell, and has rolled out across oOh!media's Sydney and Brisbane assets, and QMS's Flinders Street site in Melbourne.

Executive Creative Tinker at Thinkerbell, Sesh Moodley, said: “This iconic feud just felt like the perfect opportunity for us to enter the ring and say, point blank, we’ve got beef worth talking about, too.”

Menulog, which connects customers with over 35,000 local food, grocery and other retail businesses, has been supporting local business partners for 17 years, providing online ordering and delivery solutions.