Sydney Airport has reappointed JCDecaux as its exclusive media partner for Australia's premier airport advertising contract, following a competitive tender process.

CEO of JCDecaux, Steve O'Connor, said: "Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next three years, we are perfectly aligned to deliver the ongoing transformation of their international and domestic passenger experience. Retaining this contract solidifies our position as a leader in premium airport advertising both locally and globally. We can’t wait to continue our partnership and deliver our refreshed and remarkable offering to both Sydney Airport and the market."

The airport is currently undergoing a transformation at both the domestic and international terminals, including the introduction of Australia's fastest-growing luxury retail precinct in the International Terminal and a new department store offering across the Domestic Terminals.

Sydney Airport Group Executive – Commercial, Mark Zaouk, said: "We’re delighted to continue our strong partnership with JCDecaux, who share our vision to make Sydney Airport the premier airport media destination in the region. Our objectives were to reset our media portfolio and push the boundaries on what airport media could be, beyond traditional out-of-home advertising and into a more holistic suite of media opportunities across partnerships, activations, and sponsorships. We believe Sydney Airport offers one of the most compelling media propositions in Australia, with a unique ability to connect iconic brands with highly qualified, high-value audiences when they’re most engaged."

JCDecaux General Manager - Airports ANZ, Jemma Enright, said: "We are reinventing Sydney Airport for advertisers after extensive consultation with brands. Our focus isn't just on delivering ads. We have developed more impactful ways to engage with travellers throughout their journey, and a new model to influence them at the right moment with the right experiences, creating meaningful interactions that drive results for brands."

JCDecaux plans to introduce new assets in partnership with award-winning architects Tzannes, particularly within the transformed T1 international terminal.

JCDecaux introduced its global programmatic airport solution this year, allowing advertisers to run multi-market programmatic campaigns across 15 of the world's busiest airports, including Sydney Airport.