The CMO Couch - marketers as consumers: Suncorp’s Mim Haysom, Australia Post’s Amber Collins on their personal media diet, preferred brands, favourite products and best customer experiences

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Episode 93 13 Apr 2021 - 23 min

The CMO Couch - marketers as consumers: Suncorp’s Mim Haysom, Australia Post’s Amber Collins on their personal media diet, preferred brands, favourite products and best customer experiences

By Paul McIntyre - Executive Editor

Ask Amber Collins or Mim Haysom to name the best new product or service that’s won them over as a customer or consumer - not a marketer - and it’s podcasts. Ask Mim Haysom about loyalty programs and she admits she’s “a marketer’s worst nightmare”. Meanwhile Amber Collins' favourite brands include Cotton On, Kmart and Chemist Warehouse, thanks to teenagers. What do marketers choose and buy as consumers and why? It’s all here in our CMO Couch series - Part One.

The CMO Couch - marketers as consumers: Suncorp’s Mim Haysom, Australia Post’s Amber Collins on their personal media diet, preferred brands, favourite products and best customer experiences

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