Independent Sydney-based brand and motion agency, Studio 3AM, has been selected to collaborate with SXSW Sydney for the 2024 event and come up with a new visual design for this year's program.

The partnership aims to extend the event's reach to the APAC region. Studio 3AM is responsible for designing the visual identity and creative for the event, covering print, digital, motion, and social media platforms.

"We are extremely proud and excited to have been chosen to collaborate with the SXSW Sydney team on this inspiring project and iconic landmark event. Our goal is to work together in creating a visual identity and marketing assets that embody the transformative impact of SXSW Sydney, spanning across print, digital, motion, and social media," said Founder & Creative Director at Studio 3AM, Jonathan Key.

SXSW Sydney has also opened submissions to Session Select for conference content, and its Screen, Music and Games festivals are now accepting submissions.

"We're so excited to share the SXSW Sydney 2024 visual identity created by Studio 3AM, as we open submissions to Session Select for conference content. Our Screen, Music and Games festivals are also accepting submissions from today," said Managing Director SXSW Sydney, Colin Daniels.