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Posted 13/03/2024 1:34pm

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Black T-Shirts reveal,
Creativity's secret,
In business, they delve.

In partnership with
Salesforce

Black T-Shirts series 3 on its way as Brent Smart and Adam Ferrier dive into secrets of creative success

Adam Ferrier and Brent Smart are set to launch series 3 of their globally popular podcast, 'Black T-Shirts', dedicated to XXL creativity in business.

The podcast, which has gained traction within the global business community, delves into the processes of successful commercially creative practitioners across agencies, marketing, and consultancy.

Guests for this series include top executive creative directors, marketers, artists, and provocateurs like Cj Hendry, known for her unconventional path to becoming a highly acclaimed artist. Hendry will feature in the first episode of the series. Samira Ansari, Chief Creative Officer of Ogilvy New York, will also appear in the initial drop of episodes.

This year, the podcast will be sponsored by mixed media modelling platform, Mutinex.

"Mutinex is a brilliant foundation for marketers to know what to spend, and what return they'll get on that spend. It sets the foundation for great creative ideas to be even more effective. We're keen for people to see the symbiotic relationship that creativity and data can have," Co-Founder of Mutinex, Henry Innis, stated.

All episodes of 'Black T-Shirts' will be available via premium podcast creators MIK Made. Adam Ferrier, founder of award-winning creative agency Thinkerbell, and Brent Smart, CMO at Telstra, are the brains behind this insightful series.

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