Melbourne-based agency, Spinach, has entered into a partnership with Australian start-up TEER, a campaign management platform. TEER is designed to assist media agencies in optimising communication with media companies by eliminating email from the campaign management process. Spinach has been selected as the test agency for TEER 2.0.

The platform is currently being utilised by Spinach to manage briefs and proposals with ARN, SCA, Nova, and ATN. There are plans to extend the use of this technology across additional media partners in the coming months.

Usman Khan, Founder and CEO of TEER (pictured), emphasised the importance of streamlining legacy processes for the advertising community. "We are focussed on driving cross-organisational collaboration for the advertising community. Streamlining legacy processes is the key to success in our industry. We’re fortunate to have an innovative agency such as Spinach on board to help us test and refine the offering," Khan said.

Ben Willee, General Manager and Media Director at Spinach said the agency is committed to improving workflow efficiency. "As an agile, independent and integrated agency, we always aim to improve workflow efficiency. TEER significantly optimises collaboration with our media partners. We’re delighted to be the first choice to test the improved software version," Willee stated.

According to Peter Whitehead, Chief Commercial Officer at ARN, "Anything that helps us communicate more effectively with our clients and agency partners is a welcome addition. We’re excited to be working with Spinach on the TEER platform. They’re a leader in this space and we’re looking forward to collaborating with them to create efficiencies from brief to post-campaign reporting," Whitehead said.