Full-service independent agency, Enigma, has appointed Lee Liversedge as its new Creative Director, Brand and Property & Place.

Liversedge will be responsible for leading creative for Enigma’s brand and property & place divisions, bringing with him over 25 years of creative agency experience.

Liversedge has a rich history in the industry, having established his own agencies and held leadership roles at global agencies such as Ogilvy and Imagination. His portfolio boasts work with iconic brands including Google, Amex, British Airways, IBM, Vodafone, and Westfield. Known for creating large-scale, multi-sensory brand experiences across commercial hubs and retail precincts, Liversedge recently delivered the experience strategy and creative masterplan for The City of Brisbane.

"We’re absolutely thrilled to have secured Lee to creatively lead our brand and property & place divisions - it’s an example of the high calibre of creative leadership we are bringing into the agency. Lee brings an incredible skill-set and pedigree to the agency, both in his wealth of industry experience, and his passion for executing at a high level. Lee brings a deep understanding of all facets of brand and human-centred design to the business - we can’t wait to see what he delivers for our clients," said Enigma founder, Lisa Sutton Gardner.

Liversedge's appointment is effective immediately and comes as Enigma continues to strengthen its creative team.

The agency recently welcomed former The Monkeys and Emotive staffer Ciaran Miller-Stubbs as its new executive director, and Havas creative Matt Ennis as its new creative director.

"Property marketing is about so much more than just imagery - it’s a competitive landscape, with consumers expecting an increasingly sophisticated experience at each turn and touchpoint. That’s where Lee’s skills and pedigree are critical, as his career has focused on people-centric experiential activations. Lee will bring this whole brain thinking to our client portfolio to push the boundaries further, to create more impact, and encourage bolder, braver thinking," said Enigma’s Executive Director, Property & Place, Akira Galvin.

Liversedge saw it as an exciting time creatively for the agency.

"The focus of my career has been on creating connected brand experiences that stimulate and amplify human behaviours wherever people live, work and play. For me, it’s about delivering truly memorable experiences that bring people and place together. I look forward to bringing this passion and holistic thinking to Enigma and its clients," he said.