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Music fills the air,
UFO tunes into Smooth,
Together we share.
Nova Entertainment launches interstellar campaign for Smooth FM
NOVA Entertainment has launched a new brand campaign for Smooth FM, developed by The Hallway, with a new brand platform, 'Together in Music'.
The campaign includes a brand film featuring a music-loving UFO appearing in the sky above a suburban street, spreading joy and music as it tunes into Smooth FM’s frequency. The film uses the song 'We Built This City' by Starship as its soundtrack.
Adam Johnson, NOVA Entertainment’s Chief Growth Officer, commented on the campaign, "'Together in Music’ says everything about the unifying power of the kind of music Smooth FM plays all day long, so it’s amazing to see this new positioning brought to life so powerfully by this campaign. Whilst ads from radio brands tend to follow a certain formula, we wanted this to be an ad like no other and I’m delighted with what the team have delivered."
Dan Saunders, Creative Director at The Hallway said: "Adam challenged us to break the usual radio advertising formula and we were happy to oblige. It's been a great collaboration and we've already proven that 'Together in Music' is a brand platform with intergalactic potential. The exciting question now is where shall we take it next?"
The film was directed by Paul Middleditch, Australia’s most awarded television commercial director. Middleditch expressed his enthusiasm for the project, "What an amazing project to lend my skills to as a dramatic and comic director. A wonderful script that demands cinematic expanse with a touch of craziness at the end of your driveway. That Starship track will never be the same. Loved it. So brave and great."
The 'Together in Music' commercial will be screened nationally across TV, Cinema and Digital Video Channels. The campaign will also include comprehensive Out Of Home (OOH) activity showcasing another creative execution titled ‘You. Me. Together in Music’.
Smooth FM stations include Smooth FM 95.3 in Sydney, Smooth FM 91.5 in Melbourne and Smooth FM DAB+ stations in Brisbane, Adelaide and Perth, plus a range of era and mood-based DAB+ and streaming stations.
