EssenceMediacom Australia has appointed former PHD staffer, Alex Williams as the new Head of Planning for its Sydney agency.

Williams, who brings over 14 years of experience in the media industry, is joining EssenceMediacom from PHD, where he served as Head of Planning and Effectiveness for four years. He is known for his ability to craft evidence-based marketing strategies and his collaborative approach among diverse teams and stakeholders, with skills spanning various categories and international markets.

"The craft of planning is fundamental in helping our clients breakthrough in the new communications economy. We are invested in delivering this capability for our clients' brands by attracting the best talent and leadership. I'm excited about the expertise and impact Alex will bring to our team and our Sydney clients," said National Head of Planning at EssenceMediacom, Jack Graham.

In his new role, Williams will report to Graham and join the Sydney leadership team under the guidance of Managing Director Stephanie Douglas-Neal.

"Williams is the full package. Smart, collaborative and passionate. He brings a great energy to the team, and a great perspective on media to our clients. He's the ultimate optimist, and exactly the person we need to help us continue to build the best possible 'breakthrough' agency in Sydney. Personally, I'm thrilled at the opportunity to work with him again," Douglas-Neal said.

Williams' appointment is effective from April 2024. He expressed his excitement about the new role.

"I am absolutely thrilled to be joining EssenceMediacom and collaborating with Jack, Stevie, and the wider planning team. The chance to partner with such a distinguished team, working alongside the world's biggest brands and an exciting agency proposition, is simply irresistible. Their momentum in market speaks volumes, and I cannot wait to get started."