VMO has unveiled the winners of the Ultimate Media Champion (UMC), a competition aimed at fostering unity within the Australian media industry through a focus on health and wellness. The contest saw participation from over 200 media agency professionals who underwent six weeks of rigorous training in preparation for the final UMC event.

The final events were held across Fitness First and Goodlife gyms, venues within VMO’s Active network. The competition involved a series of high-intensity challenges created by Fitness Lifestyle Group. Six individuals emerged victorious, sharing in a prize pool of over $50,000 and receiving a UMC belt.

The winners are Zoe Stanek (Wavemaker) and Alex Kralikas (OMD) from Queensland, Kate Dampney (This is Flow) and Philip Hasiuk (Wavemaker) from New South Wales, and Merci Donald (Principle Media Group) and Delwin Lim (Wavemaker) from Victoria.

Executive General Manager FLG Australia, Andy Chamoun, said: "The Ultimate Media Champion competition has demonstrated the power of community and teamwork, made possible by the VMO Active network and our team of expert trainers across our gyms. We're proud to have partnered with VMO to bring this unique and inspiring event to life and showcase the incredible resilience of the participants. Congratulations to the well deserving winners."

Managing Director of VMO, Paul Butler, said: "The energy, dedication, and collaboration of over 200 competitors from across the industry has been nothing short of remarkable. The success of this event has extended far beyond the competition itself— and has united the industry around a shared commitment to well-being. Our goal is to keep driving this conversation and championing the importance of health and wellness, year after year, with The Ultimate Media Champion."