Editors' Note: Many Fast News images are stylised illustrations generated by Dall-E. Photorealism is not intended. View as early and evolving AI art!
New team takes the helm,
Driving growth with fresh insight,
In media's realm.
News Corp Australia appoints leadership team for new 'Prestige Titles' vertical
News Corp Australia has unveiled a new leadership team for its The Australian and Prestige Titles vertical, spearheaded by managing director and publisher, Nicholas Gray, and Editor-In-Chief, Michelle Gunn.
The new division was created as part of the publishing business' recent restructure. The portfolio of brands includes The Australian, Wish, The List, Travel + Luxury, The Weekend Australian Magazine, and the Condé Nast International titles – Vogue Australia, Vogue Living, and GQ Australia.
Gray has made several key appointments to expand the division's focus on audience engagement, digital subscription growth, digital storytelling, and increased global collaboration with The Wall Street Journal and The Times.
Sophie Raptis has been appointed General Manager, Commercial for The Australian and Prestige Titles. Raptis brings over 20 years of sales experience to the role, most recently serving as Director of Client Sales at Ozone, an advertising platform powered by technology and data.
In her new role, Raptis will be responsible for driving revenue growth and partnerships across the portfolio, reporting directly to Gray and work closely with News’ Managing Director Client Partnerships *Lou Barrett* and the client partnerships team. She begins the role on Monday July 15.
Gunn will be driving the content growth and development strategy for the division, with Kelvin Healey as editor of The Australian, Edwina McCann as Editorial Director and Publisher, Prestige and Conde Nast Titles, and Darren Davidson as Managing Editor and Commercial Director.
Other recent senior appointments reporting to Gray include Suz Rolfe, who moves from Head of Subscriber Experience to General Manager, Marketing, Audience and Digital Development to drive audience growth and lead digital product management.
Chrissie Bell is appointed as General Manager, Subscriber Data, Platforms and Growth, to optimise revenue growth and enhance subscriber experience through platforms, data, pricing strategies and consumer operations for all News Corp Australia.
Helen McMurdo, the current General Manager of Tech Platform Partnerships, will continue to lead the strategy and execution for content licensing, technology platform partnerships, and content partnerships for all of News Corp Australia reporting to Gray.
“These roles are key to building on our relationships with commercial clients, growing subscription and marketing capabilities, and deepening our global connections to deliver the greatest impact for Australia’s largest media portfolio reaching and engaging with affluent and invested Australians. Our ambition is to craft first-class journalism for our audiences and subscribers, and great business results for our clients," said Gray.