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Pizza and race cars,
Fans design, brands collaborate,
Innovation sparks.
Supercars, Pizza Hut drive fan engagement with supreme design competition
Pizza Hut and Supercars have teamed up for a new campaign that allows fans to redesign the #96 Chevrolet Camaro of Supercars driver Macauley Jones.
The competition includes a prize pack with two general admission tickets to the 2024 Repco Bathurst 1000, two Repco Bathurst 1000 merchandise packs, two course car rides, and two grid walks. The winning design will be featured in a 2.5 metre x 12 metre mural in Bathurst for four weeks leading up to the Repco Bathurst 1000.
"We're thrilled to partner with Supercars on this innovative promotion, reflecting our commitment to brand modernity and engaging with our customers in new and exciting ways. Integrating Pizza Hut ordering into the Supercars app is a groundbreaking development that enhances the race day experience and offers our customers convenient access to their favourite pizzas anytime," said CEO of Pizza Hut, Phil Reed.
The campaign is being promoted through Supercars owned media, including EDMs and social media, and a bespoke content series, with the design stencil printed on special large Pizza Hut boxes. The partnership will also enable Pizza Hut customers to order pizzas directly through the Supercars app on race da
"Two beloved brands, a popular Supercars driver, a unique promotion, great prizes and pizza - it's a fantastic combination and a great example of why the Supercars and Pizza Hut partnership works so well. We are always looking for unique and memorable experiences for our fans, and Pizza Hut has enabled us to deliver several great new experiences at once. We can't wait to see the designs Supercars fans will come up with and to see the winning design showcased in Bathurst in October," said Brenda Younes, Head of Marketing at Supercars.
In addition to the design competition, Pizza Hut has expanded the distribution of its Supercars Super Spicy Meatlovers pizza, making it available all week for a special six-week period.