Former Sonos and ACMI marketing leader, Emma Levy, has become the new chief marketing officer at sustainable products maker, Frank Green, a role newly designed and focused on driving growth local and global growth.

The role reports into founder and CEO, Ben Young, and is accountable for end-to-end brand strategy development and marketing execution.

Levy described the Frank Green CMO position as "an absolute dream job" and was proud to share the news.

With plans to further expand globally, Levy said the time is right for a CMO to come into the business and collaborate closely with the chief and leadership team to capture the huge opportunity existing and new markets and categories.

“There’s focus on further propelling Frank Green’s exceptional growth trajectory by driving brand awareness and increasing penetration into new markets, categories and customer segments,” Levy said.

“The opportunity to join Frank Green, a brand that inspires such passion amongst its customers and fans really is a dream role. What Ben and his team have already achieved is incredible and coming into the business as CMO, my focus will be on harnessing that momentum and the existing talent within the marketing team to scale the brand globally.

Levy cited markets including the UK, US and Europe as ripe for disruption. “I’ll be really leaning into that international expansion opportunity, building strategies that aggressively take share and capture these massive markets,” she said.

“It’s about cementing Frank Green’s position as a complete lifestyle brand with a range of premium, innovative, sustainable and incredibly stylish products that move with you throughout your day.”

Levy has spent the last four-and-a-half years with Sonos, most recently as director of marketing for global growth markets. She originally joined the audio products business as head of marketing for ANZ because taking on regional CMO APAC responsibility.

Prior to this, Levy was executive director of brand and marketing for the Australian Centre for the Moving Image in Melbourne for over four years. Her background includes a four-year stint at Madman Entertainment as group marketing manager.

Levy started on the agency side in account and brand management, including for several agencies in the UK followed by Thrive PR and Communications in Australia.

“I have spent my career working with fast-growing brands in the entertainment, arts and consumer tech space,” she commented.

“In my most recent role at Sonos, have focused on driving global expansion in some of the world’s most dynamic and competitive markets like India, Japan, Mexico and the Middle East, entering and building brand awareness with a focus on authentically connecting brands to consumers through culture - via content territories like sport, music, fashion and food - to place brands front and centre in a way that sparks joy and drives demand. I’m absolutely passionate about developing insight-based brand strategies that drive measurable, tactical implementation and ultimately results, so I’ll be bringing this approach to frank green and can’t wait to get started.”

In the original CMO advertisement posted a month ago, the role was described as a newly created, dynamic requiring a mix of strategic thinking and hands-on execution across digital, loyalty, brand, partnerships, communications, sustainability, philanthropy, media strategy, and Customer experience. The CMO is also expected to work closely with the creative product team.

Frank Green's previous group marketing and digital officer, Rebecca Smith, left in December 2022 to take up a GM of marketing role with Brownes Dairy.