Snapchat and Cartier have joined forces to celebrate the 100th anniversary of Cartier's Trinity Collection with an augmented reality (AR) try-on experience.

The Cartier Trinity Ring Lens, developed exclusively with Cartier, allows users to explore the collection, try on the Classic Trinity Ring, and shop from anywhere.

"The Cartier Trinity Lens marks yet another milestone in Cartier's long-standing partnership with Snapchat, demonstrating the brand's confidence in our ability to reach important audiences in innovative ways," said Global Head of Luxury at Snap Inc, Geoffrey Perez. "We're excited to introduce Snap's new ring try-on technology in partnership with Cartier, making the experience more precise and life-like than ever before."

The technology was developed exclusively with Cartier and employs machine learning to predict the 3D hand surface for a better understanding of individual hand shapes. The new ring try-on technology utilises Ray Tracing and Hand Tracking to enhance the precision and realism of the experience.

"For the 100th anniversary of Trinity, we partnered with Snap to develop an exclusive ring try-on that would bring this universal icon to life in Augmented Reality, and allow everyone to join the celebration," said Cartier Senior Vice President and Chief Marketing Officer, Arnaud Carrez.