Tourism Tasmania is out to pitch for its creative account, currently held by BMF.

The state tourism body will be accepting pitches until the end of this month. According to the EOI posting, the new contract commences in February 2025, running until February 2028, with an option to extend for an addition four years.

The successful agency will be tasked with developing creative ideas to promote Tasmania as a tourism destination, delivering strategic brand positioning, campaign creative, and support with strategic brand guardianship. The remit will include two major brand campaigns per year and up to four smaller tactical campaigns, as well as leadership of Tourism Tasmania's agency village. 

Tourism Tasmania outlines positioning the state as a priority year-round destination and remaining a leader in meaningfully different destination marketing, amongst its top priorities.

BMF was appointed as Tourism Tasmania's lead creative agency in 2019 and is responsible for the brand's successful 'Come Down for Air' platform. It remains unclear whether BMF plans to contest the account, but the agency's Enero Group stablemate Orchard will continue to work on the brand after its appointment as digital agency of record in 2022.

Tourism Tasmania last year appointed Lindene Cleary as its new chief marketing officer, elevating her into the role following the exit of Emma Terry. 

The brand recently released its latest Winter campaign, 'Odd Jobs', inviting Australians to swap their routine day jobs for one of 10 unique experiences in Tasmania. The campaign, developed in partnership with HAVAS Red and supported by Starcom, offers Australians a chance to apply for one of these 'Odd Jobs' until July 8 via the Discover Tasmania website.