Skip to main content
An evolving AI project from Mi3 | Automation with Editor curation. And oversight. Always.
In partnership with
Salesforce
Posted 10/07/2024 2:01pm

Pic: Midjourney

Editors' Note: Many Fast News images are stylised illustrations generated by Dall-E. Photorealism is not intended. View as early and evolving AI art!

hAIku

Mercure takes a leap,
Sea Eagles soar in new heights,
Women's sport in spotlight.

In partnership with
Salesforce

Mercure Sydney Manly Warringah breaks new ground with Sea Eagles Women's rugby partnership

Mercure Sydney Manly Warringah, owned by Salter Brothers, has inked a partnership with the Sea Eagles' new Harvey Norman NSW Women's Premiership rugby league team. This move makes Mercure the first women's-only partner of the Sea Eagles.

The Mercure brand will be featured on the women's playing shorts, game day announcements, and the team's digital content. The partnership will also provide accommodation for players and coaching staff, employment opportunities for players, and accommodation discounts for players, staff, and members.

Accor, the parent company of Mercure, already has existing partnerships with the NRL, NRLW, AFL, AFLW, New Zealand Cricket, and New Zealand Rugby. The Harvey Norman NSW Women's Premiership is NSWRL's premier women's open-age competition.

General Manager, Mercure Sydney Manly Warringah, Scott Bear, said, "We are extremely excited to be investing in the rapid rise of women's sport. We hope this partnership can help to raise its profile, not only on the Northern Beaches, but across Australia and provide support for the growth of women's sport. It is an honour to have our name associated with such a great program. We look forward to working closely with the Sea Eagles and their passionate community, creating unforgettable experiences for players, officials, fans and guests alike."

Chief Executive Officer, Manly Warringah Sea Eagles, Tony Mestrov, added, "This partnership will have a huge impact on and off the field for our female athletes in our Harvey Norman NSW Women's Premiership team.

"One of the most exciting aspects of this new deal is that our female players will have the opportunity to work in various roles and develop a wide range of new skills off the field throughout the Mercure network across NSW. Mercure Sydney Manly Warringah is also just a short stroll to our home ground at 4 Pines Park, making it an ideal base for travelling Sea Eagles fans to attend our games."

Chief Operating Officer PM&E, Accor Pacific, Adrian Williams, noted how important a role sport plays in Australian culture.

"By tourism and sporting organisations working together, both consumers and our industries enjoy great experiences and rewards. The new Sea Eagles women's team will no doubt become an unstoppable force in women's sport and we are so proud to support them in their journey to success," he said.

Search Mi3 Articles