Kudosity, a prominent player in the messaging technology industry, has announced the appointment of Victoria Whitby as its managing director, effective from July 2024.

Whitby brings a wealth of leadership experience in the finance and technology sectors, having previously led teams at ASX-listed companies Lendlease and Commonwealth Bank of Australia.

In her previous role as chief financial officer at property software platform, Archistar.ai, Whitby secured partnerships with global cloud and channel partners and designed capital and expansion strategies for global operations. As Kudosity's first managing director, Whitby will work closely with Kudosity's chief executive officer, Alex Macpherson.

"I'm delighted to have secured a leader of Victoria's calibre to drive Kudosity's continued growth and success. Victoria is known for building high-performing teams in both commercial and technology sectors and developing multiple business models for product launches and market expansions," said Macpherson. "She brings a range of qualities that we believe are well-suited to taking the business through its next stage of growth, particularly her proven success in leading technology strategy and driving organic growth in challenging environments."

Whitby expressed her excitement about joining the team. "Kudosity has established itself as a leader in the messaging technology industry, and I'm excited to be part of the team that will drive the company's next phase of expansion and innovation. With its talented team, innovative messaging solutions, and unwavering commitment to customer success, Kudosity is poised for continued growth and impact on a global scale."

Kudosity said it has consistently achieved impressive year-over-year (YoY) revenue growth, averaging 38 per cent each year over the last decade. The company is well-positioned to continue its expansion and provision of valuable solutions to businesses across Asia and the United States.

In addition to this, Kudosity has relaunched its newly optimised website, featuring a simplified navigation structure, enhanced search functionality, and a new content management system (CMS) for faster development and seamless content updates.

"The website’s relaunch addresses challenges including market confusion regarding Kudosity’s brands and products. This new site represents Kudosity’s dedication to continuously improve and innovate in all aspects of business, from the inside out," Macpherson added.

Kudosity offers a range of capabilities, including global messaging and connectivity access, Software-as-a-Service (SaaS) messaging platforms with advanced contact, and campaign management alongside automation.