Camplify, a prominent RV rental platform, has announced a partnership with Walkabout Cultural Adventures, an Aboriginal Cultural tour company. The collaboration aims to raise awareness about First Nations tourism, coinciding with the National Aborigines and Islanders Day Observance Committee (NAIDOC) Week 2024.

A survey commissioned by Camplify revealed 53% of respondents were unaware of the concept of 'First Nations Tourism', and 60% did not consider First Nations heritage when travelling domestically. Camplify and Walkabout Cultural Adventures aim to educate road trippers on how to travel respectfully within Australia, considering the history and culture of the land.

Juan Walker, founder of Walkabout Cultural Adventures, emphasised the importance of this year's NAIDOC Week theme, 'Keep the fire burning! Blak, loud and proud.' He stated, "First Nations People should be proud of their cultural heritage and be able to share their culture without being ashamed or scared. We should all incorporate this theme into our everyday lives by encouraging younger generations to learn, share, and be proud of their culture."

The research also identified 49% of respondents consider understanding First Nations culture within Australia important, and 58% reported wanting to learn more about First Nations-owned businesses to visit while on the road. In response, Camplify and Walkabout Cultural Adventures are developing a tailored bank of content to educate both the Camplify team and its customers on mindful and respectful travelling.

Chief Marketing Office of Camplify, Alastair McCausland, sees the partnership as a significant step towards fostering a deeper appreciation for First Nations cultures, histories, and perspectives.

"From this partnership, we aim to learn from Traditional Owners and incorporate their knowledge into our dialogue, with the aim to foster a more inclusive and culturally aware organisation, that celebrates diversity and promotes greater harmony within our society," he said.

Camplify's survey also revealed 74% of respondents would utilise an easy-to-digest source of information to learn about First Nations Tourism. This partnership is a step towards meeting this demand and promoting a deeper understanding and appreciation of First Nations cultures.