Australian commercial radio has reported sustained year-on-year growth, with an average of 12.4 million listeners tuning in for 12 hours and 47 minutes each week, according to the GfK Survey 4 2024.

The Commercial Radio & Audio (CRA) report indicated an increase of 168,000 listeners in commercial radio's total audience.

The 25-54 age group showed a 2.9% rise year-on-year, reaching 6.1 million listeners. Breakfast radio and in-car consumption continued to grow, with breakfast seeing a 3.4% increase (290,000 listeners) year-on-year, totalling 8.9 million listeners. In-car listeners grew by 5.1% year-on-year, reaching 10.2 million listeners. Over 82% of radio listeners tune in while driving, accounting for 34.9% of all commercial radio listening.

Streaming is also on the rise, with 27.8% of commercial radio's audience opting to listen this way. An additional 147,000 listeners embraced commercial radio streaming, totalling 3.4 million, a 4.5% rise.

All demographics saw an increase in streaming audiences, with a 9.6% increase among listeners aged 40-54, and a nearly 6% increase in those aged 25-54.

Across the workday, streaming saw a 5% increase, with mornings and afternoons experiencing jumps of 5% and 6.5% respectively, versus the previous survey. Listeners to Commercial DAB+ only stations showed increased engagement, with Time Spent Listening (TSL) extending to 6 hours and 8 minutes. Mornings have experienced a significant lift, with nearly 7% more listeners and TSL extending by 13 minutes year-on-year.

"As digital platforms evolve, so does radio's ability to reach audiences. Whether through streaming or traditional broadcasts, radio's adaptability meets diverse listener needs," Jo Dick, CRA Chief Commercial Officer, commented on the findings, stated.

She further noted the surge in streaming. "This reflects a broader shift in consumer behaviour towards digital platforms. Commercial radio's ability to innovate in this space underscores its enduring relevance."