The Kids’ Cancer Project has unveiled a new campaign, developed by content marketing agency 3rdspace, to highlight the harsh reality that cancer can steal the dreams of children. The campaign taps into the universal truth that all children have dreams of what they want to be when they grow up, but these dreams are often cut short for the three children lost to cancer every week.

The campaign is set to launch across the 9 Network, out of home through JCDecaux, and on social and digital platforms. On social media, The Kids’ Cancer Project will ask national identities to share what they wanted to be as a child and how today they share the dream of The Kids’ Cancer Project.

Founder of 3rdspace, Rob Logan, said: “We’ve experienced first hand the impact of cancer, the thought of a child going through something like that had our team throw everything at it. We're passionate about helping brands with purpose tell their stories in a meaningful way, and The Kids’ Cancer Project is a brand that we wholeheartedly believe in.”

ECD of 3rdspace, Rickie Marsden, said: “Let's face it, we all had a dream growing up. But sometimes that dream is stolen. That's the heartbreaking reality for too many kids fighting cancer. Our campaign is about telling that story in a simple and impactful way. The Kids’ Cancer Project does incredible work, and we want to inspire more people to support them in doing it.”

The Kids’ Cancer Project has committed over 70 million dollars to funding vital research, leading to innovative clinical trials and survivorship programs. Since the organisation's inception over 30 years ago, survival rates have increased from 58% to 86%.

CEO of The Kids’ Cancer Project, Owen Finegan, said: “No child should ever have their dreams stolen by cancer. This campaign embodies our vision— to see 100% of children, adolescents and young adults survive cancer and live with no long-term health implications caused by their treatment. Every kid should have the chance to grow up and live their dream, and we are committed to funding the vital research that can make this vision a reality.”

The ultimate goal of The Kids’ Cancer Project is a world where no child dies from cancer, a vision that this new campaign hopes to bring one step closer to reality.