Research platform Ideally has hired former Hogarth Australia and Yes Agency talent Kim Le Gras to take on the newly created role of strategic client partner. Le Gras brings with her two decades of enterprise marketing experience, having worked across both the UK and Australia.

Le Gras spent nearly three years with the Optus in-house agency, before a two year stint at Hogarth. Most recently, she spent time at AnalogFolk Australia prior to its sale to Bastion, and she has also held agency roles at DDB Group Australia ad J. Walter Thompson.

Head of Ideally Australia, Simon Gawn, said: "Off the back of Ideally's recent raise announcement, it's incredible to have someone of Kim's calibre join the team giving us the bandwidth for growth and providing the capabilities with global enterprise businesses as we expand our footprint internationally."

Le Gras will be based in Sydney, and her appointment follows Ideally's recent funding announcement. Launched in August 2023, Ideally is used by over 115 customers across ANZ and 25 of the top creative and advertising agencies in Australia. The platform was awarded Marketing Technology Company of the Year in 2024.

"I am excited to be joining Ideally at such a pivotal time. The platform's ability to provide real-time customer insights is revolutionising the way brands and agencies approach creativity and innovation. I am looking forward to helping our enterprise clients unlock even greater potential by integrating customer feedback more effectively into their strategies, ensuring we continue to deliver strong campaigns that resonate in market and drive significant growth," said Le Gras.

Other recent additions to the Ideally team include Elliot Wardle as Sales Development Representative and Anastasia Gorr as Release Manager.